0 of 21 things filled in. Everything is optional except the name — a blank is an answer too. Nothing is sent anywhere until you ask.

The basics

The five things every page needs. Two minutes.

Business name requiredExactly as it appears on your sign. Search engines match on this, so 'and' vs '&' matters.What kind of business optionalA few words — 'Cuban restaurant', 'pressure washing', 'bookkeeping'. It sets the tone of the page and tells search engines what category you're in.Phone optionalBecomes a tap-to-call button, and the big button at the bottom of every phone screen. For most local businesses the call is the sale.Email optionalShown on the page and used for your receipt. Not a personal address if you can avoid it — that's one of the things we mark businesses down for.Address optionalBecomes a map link and tells search engines where you are. If you go to customers instead, leave it blank and fill in 'where we work' later.Website you have now optionalLeave blank if you don't have one — that's worth knowing too.

Photos optional — but the biggest lever you have

Up to eight. They never leave your device — they go straight into your website here in the browser, and they're kept on this device so they're still here if you come back. A few words under each one becomes the text search engines and screen readers see. Not sure what to shoot? The shot list for your trade opens in a new tab.