The website, on a laptop
The 'after' is generated live from the business's own details — the same code that runs when you fill in the form — in the "classic" style. Nothing here was drawn by hand.
Before
After
The same page, on a phone
This is where most local searches happen. A page with no viewport tag loads zoomed out — the text is there, but nobody is reading it one-handed.
Before
After
The search profile
The panel that appears beside search results when someone looks you up by name. For most local businesses it gets seen more than the website does.
Before
Sample & Example Bookkeeping
Accountant
- One photo, and it's the outside of an office park.
- Four reviews. For a trust business that is close to having none.
- Listed as 'Accountant', which is not what most of their customers search for.
Illustration of a search profile — not a screenshot.
After
Sample & Example Bookkeeping
Bookkeeping service · Payroll service · Tax preparation service
- Three categories, and 'bookkeeping service' is the one people actually type.
- Photos of the two people who do the work, because that is the product.
- Reviews requested from existing clients at year-end — the one moment they're grateful.
Illustration of a search profile — not a screenshot.
The review listing
Often the second result for your own name, and frequently the one you've never logged into.
Before
Sample and Example Bookkeeping LLC
Accountants
- An auto-generated stub nobody has claimed, with a third spelling of the name.
- No reviews, no phone, no hours — and it still ranks for the firm's own name.
Illustration of a review site listing — not a screenshot.
After
Sample & Example Bookkeeping
Bookkeepers · Payroll Services · Tax Services
- Claimed, corrected to the real name, and pointed at the site.
- Free-call offer stated on the listing, so it is visible before anyone clicks.
Illustration of a review site listing — not a screenshot.
Social
Not about followers. About whether the account gives someone who already found you a reason to come in.
Before
After
What actually changed
The prices went on the page
Most firms in this trade hide them. Publishing them is the single biggest differentiator available, and it costs nothing but nerve.
The jargon came out
'Comprehensive financial solutions tailored to your business needs' describes every firm and no firm. 'Two people, no call centre' describes one.
Three spellings of the name became one
The site, the Google listing and the Yelp stub each had a different version. That splits reviews and confuses search about whether this is one business or three.
What this example does not claim
- Reviews for professional services come slowly and cannot be rushed honestly. Nineteen in a year is a realistic target for a two-person firm that asks, not a guarantee.
- Publishing prices is a business decision, not a web one. Some owners will refuse, and the rest of the work still holds.
The other three
Restaurants
The Sample Street Kitchen
A corner counter doing scratch cooking and strong coffee.
See the before and after →
Retail
Example Street Goods
A small homewares and gift shop on a walkable block.
See the before and after →
Home services
Sample Bay Pressure Washing
Two trucks, driveways and roofs, mostly repeat and referral.
See the before and after →
This takes about ten seconds for your business
The check is free and needs nothing but your web address. You'll see the same kind of list — in the same words — for your own business.
Check my business