The website, on a laptop
The 'after' is generated live from the business's own details — the same code that runs when you fill in the form — in the "coastal" style. Nothing here was drawn by hand.
Before
After
The same page, on a phone
This is where most local searches happen. A page with no viewport tag loads zoomed out — the text is there, but nobody is reading it one-handed.
Before
After
The search profile
The panel that appears beside search results when someone looks you up by name. For most local businesses it gets seen more than the website does.
Before
Example Street Goods
Gift shop
- "Hours might differ" is Google saying it doesn't trust what it has.
- Sunday hours missing entirely — the day most people browse a gift shop.
- No products listed, so the shop never appears in a search for what it sells.
Illustration of a search profile — not a screenshot.
After
Example Street Goods
Gift shop · Home goods store · Pottery store
- Full seven-day hours, including Sunday afternoons.
- Products added to the listing, each with a price and a photo.
- "In-store pickup" and "gift wrapping" set as attributes — both are filters people use.
Illustration of a search profile — not a screenshot.
The review listing
Often the second result for your own name, and frequently the one you've never logged into.
Before
Example St Goods
Home Decor
- The name doesn't match the sign, the site, or the Google listing.
- No phone number on the listing at all.
- Five stars from seven reviews reads as 'too few to trust' to most shoppers.
Illustration of a review site listing — not a screenshot.
After
Example Street Goods
Home Decor · Gift Shops · Pottery
- One name everywhere, which is what lets the three listings reinforce each other.
- Review count moved by asking at the counter, not by buying reviews.
Illustration of a review site listing — not a screenshot.
Social
Not about followers. About whether the account gives someone who already found you a reason to come in.
Before
After
What actually changed
The stock became a catalogue
Prices and product names on the page mean the shop can be found by what it sells, not just by its name. Nobody searches for a shop name they've never heard.
One name, three listings
'Example St Goods' and 'Example Street Goods' were two businesses as far as search was concerned. Now they're one, and the reviews reinforce instead of splitting.
The free gift wrapping is finally visible
It was always true. It was written nowhere a customer would see before deciding where to go.
What this example does not claim
- Taking card payments online needs a payment processor — that is a separate account in the owner's name, and there is an honest note about it further down.
- The follower count is unchanged on purpose. The work here makes existing followers buyable, which is a faster win than growth.
What about selling online?
Most small retailers don't need a big storefront. They need about forty products photographed properly, described in words people actually search, and a checkout that works on a phone. The checkout part is solved and cheap. The other two are the work, and they're the part that never gets done. Here's the landscape as of September 2026.
Free online store
$0/month + about 3.3% + 30¢ per sale
Unlimited products, a real checkout, and it links to the till you probably already use in the shop. The right starting point for almost every small retailer.
The catch: The per-sale rate is a little higher than paid tiers. At low volume that is cheaper than a subscription; at high volume it stops being.
Entry-tier hosted store
about $5/month + about 2.9% + 30¢
Sell through links, social and messages without a full storefront. Cheap, and the card rate is slightly better.
The catch: No real storefront at this tier — it's a checkout attached to links.
Paid store tier
roughly $29–$49/month + about 2.9% + 30¢
Worth it once online volume is high enough that the lower card rate pays for the subscription.
The catch: That crossover is further away than people think — roughly $12,000 a month in online sales before a $49 tier pays for itself on card rates alone. Below that, the free tier wins.
Sell on social and marketplaces
varies, often a listing or final-value fee
Good for discovery and for one-off or vintage stock. A second shelf, not the shop.
The catch: You're renting the customer relationship. Keep your own store as the place you send people.
Where we stand, plainly
- We set up the store and never handle the money. The payment account is in your name, verified by you, and the payouts go to your bank — we could not touch it if we wanted to.
- The photographs and the descriptions are the actual work, and they are what we do: a repeatable way to shoot stock on a phone against a consistent background, and product text written to match what people type rather than what the label says.
- Card processing is not ours and we don't mark it up. Roughly 2.9–3.3% plus 30¢ goes to the payment processor whichever route you take.
- We'd rather get forty products online properly than four hundred badly. A half-filled store with good photos outsells a full one with bad ones.
The other three
Restaurants
The Sample Street Kitchen
A corner counter doing scratch cooking and strong coffee.
See the before and after →
Home services
Sample Bay Pressure Washing
Two trucks, driveways and roofs, mostly repeat and referral.
See the before and after →
Professional services
Sample & Example Bookkeeping
Two bookkeepers serving small trades and restaurants.
See the before and after →
This takes about ten seconds for your business
The check is free and needs nothing but your web address. You'll see the same kind of list — in the same words — for your own business.
Check my business