The website, on a laptop
The 'after' is generated live from the business's own details — the same code that runs when you fill in the form — in the "warm" style. Nothing here was drawn by hand.
Before
After
The same page, on a phone
This is where most local searches happen. A page with no viewport tag loads zoomed out — the text is there, but nobody is reading it one-handed.
Before
After
The search profile
The panel that appears beside search results when someone looks you up by name. For most local businesses it gets seen more than the website does.
Before
Sample Street Kitchen
Restaurant
- No hours, so the panel can't answer "open now?" — the single most-asked question.
- Three photos, all customer-taken, none of the food.
- 88 reviews at 4.6 and not one reply from the owner.
- No menu attached, so the dish names never get indexed.
Illustration of a search profile — not a screenshot.
After
The Sample Street Kitchen
Breakfast restaurant · Cuban restaurant · Coffee shop
- Hours published, including the Friday and Saturday late close.
- Three categories instead of one — each is a separate way to be found.
- Menu items uploaded as structured data, so "cuban sandwich near me" can match.
- 24 photos, and every review from the last year has a reply.
Illustration of a search profile — not a screenshot.
The review listing
Often the second result for your own name, and frequently the one you've never logged into.
Before
Sample Street Kitchen
Breakfast & Brunch
- Unclaimed. Anyone can edit it and the owner gets no notifications.
- Price range blank, so it is filtered out when people narrow by price.
- Two one-star reviews from 2022 sit at the top, unanswered.
Illustration of a review site listing — not a screenshot.
After
The Sample Street Kitchen
Breakfast & Brunch · Cuban · Coffee & Tea
- Claimed, with price range, amenities, and takeout attributes filled in.
- Old one-star reviews answered calmly and publicly.
- Rating moved because recent reviews outweigh old ones once volume picks up.
Illustration of a review site listing — not a screenshot.
Social
Not about followers. About whether the account gives someone who already found you a reason to come in.
Before
After
What actually changed
The menu became text
A PDF is invisible to search and unreadable on a phone. As text on the page, every dish name is something a search engine can match and a customer can read one-handed.
The hours exist in one place and appear in three
The site, the Google listing and the Yelp page now say the same thing, including the Friday late close. Before, the only honest source was a sign in the window.
The phone number is a link
On a phone it dials. It sounds trivial until you count how many lunch decisions are made in the ninety seconds before someone gives up.
What this example does not claim
- The before and after ratings differ because the after assumes a year of replying to reviews and asking happy customers to leave them. That is work, not a setting.
- Online ordering is not shown here. It is a real question with a real answer — see the ordering note further down the page.
What about online ordering?
It's the first thing restaurants ask, and the answer is not 'we'll build you one'. Ordering means handling money, sales tax, refunds and chargebacks — all of which already exist as products that cost less than building them badly. Our job is picking the right one, setting it up so it actually works, and putting it where people will find it. Here is the honest landscape as of September 2026.
Free tier, direct ordering
$0/month + card fees
A single location doing normal takeout. You keep 100% of the order value minus card processing. This is where most independents should start, and many never need to leave.
The catch: Card processing still applies — typically around 2.9–3.3% plus 30¢. Free means no subscription, not no cost.
Flat-fee ordering platform
roughly $149–$499/month
Worth it once order volume is high enough that a percentage-based fee would cost more than the subscription. Adds marketing, repeat-customer tools and better menu control.
The catch: At the top of that range you are paying more for ordering than for everything we do. Do the arithmetic before signing, not after.
Your POS's own ordering
$0 commission, card fees apply
If you already run a modern till system, it probably has commission-free online ordering built in and switched off. This is the cheapest good answer and the most commonly missed.
The catch: Only worth it if you're already on that till. Don't switch tills to get it.
The delivery apps
commission per order, typically 15–30%
Reach you cannot buy any other way. Treat them as a marketing channel you pay for, not as your ordering system.
The catch: The commission comes out of the food margin, which is already thin. Every order they send you that could have come direct is expensive.
Where we stand, plainly
- We set up and connect ordering. We do not run it, and we never touch your money — the account is in your name and the payouts go to you.
- Keeping your menu automatically in sync with Uber Eats, DoorDash and Grubhub needs middleware that costs about $150–$400 a month per location on its own. That is more than our entire price, so it is not included and we will not pretend otherwise. If you want it, we will tell you what it costs and help you decide.
- What is included: your menu as readable text on your own site, priced and searchable, with the ordering button in the obvious place — and the same link on your search profile, your review listing and your social bios.
- Direct orders are worth roughly a quarter more to you than app orders, because nobody takes a commission. Most restaurants we look at make the direct route the hardest one to find.
The other three
Retail
Example Street Goods
A small homewares and gift shop on a walkable block.
See the before and after →
Home services
Sample Bay Pressure Washing
Two trucks, driveways and roofs, mostly repeat and referral.
See the before and after →
Professional services
Sample & Example Bookkeeping
Two bookkeepers serving small trades and restaurants.
See the before and after →
This takes about ten seconds for your business
The check is free and needs nothing but your web address. You'll see the same kind of list — in the same words — for your own business.
Check my business